Serif Flared Ushi 3 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Aspira' by Durotype, 'Arkais' by Logitype, and 'Mondo' by Untype (names referenced only for comparison).
Keywords: editorial, book text, magazine, headlines, branding, literary, classic, formal, warm, readability, tradition, distinctiveness, authority, bracketed, tapered, calligraphic, sculpted, high-ink.
A sturdy serif with tapered, flaring stroke endings and clearly bracketed serifs that feel carved rather than mechanically cut. Stems are relatively substantial, with moderate contrast and softly modulated curves that give the letterforms a slightly calligraphic rhythm. Counters are open and round, terminals tend toward wedge-like finishes, and the overall texture reads as dense but even, with a confident presence in both caps and lowercase.
Well suited to editorial typography such as books, magazines, and long-form reading where a traditional serif voice is desired. The weight and flared detailing also make it effective for headlines, pull quotes, and identity work that benefits from a classic, authoritative feel.
The tone is traditional and bookish, with a refined, editorial confidence. Its flared finishing and soft modulation add warmth and a subtle humanist character, leaning more classic and dignified than stark or technical.
The design appears intended to blend classical serif proportions with more dynamic, flared stroke endings to create a distinctive yet familiar reading texture. It aims for a dependable, literary voice that can carry both continuous text and emphatic display moments without losing cohesion.
Capital forms have broad, stable proportions and a stately cadence, while the lowercase shows sturdy bowls and gently tapered joins that keep lines cohesive at text sizes. Numerals appear robust and clear, matching the heavy, inked-in color of the letters and reinforcing a strong page presence.