Sans Normal Borov 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: branding, ui labels, headlines, posters, packaging, friendly, playful, futuristic, clean, approachable, modernize, soften geometry, brand friendliness, tech tone, clean legibility, rounded, soft corners, geometric, streamlined, open apertures.
This typeface is a rounded, monoline sans with softly squared terminals and smooth, continuous curves. Letterforms lean on circular geometry for bowls and counters, paired with gently flattened horizontals that create a steady, even texture in text. Corners are consistently rounded, and many strokes end in subtly squared tips rather than sharp cuts, giving the outlines a molded, engineered feel. Uppercase forms are compact and tidy, while lowercase shapes stay open and readable with simple, minimal joins and broad curves.
It suits contemporary branding, app and product UI labels, and short-to-medium headlines where a rounded, modern voice is desired. The uniform stroke and open forms also make it a good fit for packaging, wayfinding-style titles, and tech or lifestyle marketing that benefits from a friendly, streamlined aesthetic.
The overall tone feels friendly and contemporary, with a light sci‑fi or tech flavor coming from the rounded-rectangle construction and smooth, modular rhythm. It reads as approachable rather than sterile, balancing geometric precision with soft, inviting edges.
The design appears intended to deliver a modern geometric sans with softened edges for warmth, combining engineered clarity with a playful, approachable presence. Its consistent rounding and smooth rhythm suggest it was drawn to feel polished in display settings while remaining legible in brief text blocks.
The sample text shows strong consistency of stroke and corner treatment across letters and numerals, producing a cohesive, modern word shape. Circular characters (like O, o, 0, 8) appear especially clean and prominent, reinforcing the font’s geometric identity.