Sans Normal Askam 4 is a regular weight, normal width, low contrast, upright, tall x-height font.
Keywords: ui text, app design, web typography, branding, signage, modern, friendly, clean, approachable, tech, clarity, modernity, simplicity, screen use, system consistency, geometric, rounded, open apertures, even rhythm, minimalist.
A clean, geometric sans with monolinear strokes and rounded curves. Uppercase forms are built from simple, near-circular bowls and straight terminals, while lowercase shows a large x-height with compact ascenders and rounded shoulders. Counters are open and generous, and joins are smooth, producing an even, consistent texture in text. Numerals follow the same geometric logic, with clear circular forms and straightforward, unembellished construction.
Well-suited to interface copy, product design, and web typography where a crisp, modern sans is needed. Its open counters and steady rhythm also make it a solid choice for wayfinding/signage and contemporary brand systems, especially when a friendly geometric feel is desired.
The overall tone is modern and friendly, with a calm, neutral voice that feels contemporary rather than expressive. Its rounded geometry reads as approachable and informal enough for digital UI, while staying restrained and systematic for general branding and editorial use.
The design appears intended to provide a straightforward geometric sans optimized for clarity and consistency across sizes. Its large lowercase presence and simplified forms suggest a focus on comfortable on-screen reading and clean, modern visual systems.
Letterforms lean toward geometric proportions, especially in rounded characters like C, G, O, Q, and the lowercase o/e family. The spacing and shapes create a steady horizontal rhythm, and the punctuation and dots appear simple and clean, supporting legibility in continuous reading.