Sans Normal Asgur 5 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'ITC Avant Garde Gothic' and 'ITC Avant Garde Gothic Paneuropean' by ITC (names referenced only for comparison).
Keywords: ui design, web text, product design, signage, branding, neutral, modern, clean, friendly, techy, clarity, versatility, system design, modernity, legibility, geometric, rounded, minimal, open, crisp.
A clean, geometric sans with largely circular bowls and smooth, even curves paired with straightforward straight strokes. Terminals are mostly flat and crisp, with rounded joins that keep the texture calm and consistent. Proportions feel balanced and contemporary: generous counters, open apertures, and a steady baseline rhythm make the forms read clearly, while diagonal strokes (A, V, W, X) stay sharp and controlled. Numerals are simple and utilitarian, matching the letterforms with clear shapes and minimal ornamentation.
It performs well for UI and web typography where clarity, consistent rhythm, and compact simplicity are priorities. The open counters and straightforward shapes also suit wayfinding and signage, and it can support modern branding systems that need a clean, versatile sans for headlines and supporting copy.
The overall tone is modern and neutral, with a friendly approachability coming from the round construction and open counters. It feels matter-of-fact and contemporary rather than expressive, making it suitable for interfaces and brand systems that aim for clarity and restraint.
The design appears intended as a practical, geometric workhorse: clear forms, restrained details, and consistent stroke behavior prioritize legibility and a contemporary, system-ready feel.
The lowercase shows a single-storey ‘a’ and ‘g’, reinforcing the geometric, contemporary voice. The ‘Q’ has a clear, unobtrusive tail, and the punctuation and spacing in the sample text suggest a stable, even typographic color at text sizes.