Sans Normal Asgur 4 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, product design, branding, editorial, signage, clean, modern, neutral, friendly, functional, versatility, legibility, neutral branding, modern clarity, systematic design, geometric, rounded, open counters, crisp, balanced.
A clean sans with predominantly geometric construction and gently rounded joins. Strokes are even and steady, with circular bowls and open apertures that keep counters clear at text sizes. Proportions feel balanced and contemporary: capitals are straightforward and stable, while lowercase forms are compact with tidy terminals and consistent rhythm. Numerals are simple and readable with smooth curves and minimal eccentricity, aligning well with the overall restrained drawing.
Well-suited to interface copy, product and corporate branding, and general-purpose editorial layouts where a clean, modern sans is needed. The open counters and straightforward numerals also make it a strong choice for dashboards, navigation, labels, and wayfinding-style applications.
The tone is modern and approachable, aiming for clarity rather than personality-driven quirks. Its rounded geometry reads friendly and calm, while the disciplined stroke behavior keeps it professional and utilitarian.
The design appears intended as a versatile, contemporary workhorse: geometric enough to feel current, but tempered with rounded details and open forms to stay readable and approachable in continuous text.
Curves are drawn with a smooth, near-circular logic (notably in C, G, O, and the bowls of b/d/p/q), paired with clean verticals and flat horizontals for a crisp texture. Letterspacing in the samples appears comfortable, producing an even color across lines, and the forms remain legible in mixed-case text with punctuation.