Print Utrav 2 is a bold, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, book covers, branding, folksy, storybook, playful, rustic, friendly, handcrafted feel, approachability, vintage charm, display impact, brushed, wedge serif, calligraphic, irregular, lively.
A lively, hand-drawn roman with chunky strokes, subtle contrast, and small wedge-like serifs that read as brush or pen terminals. The letterforms show gentle irregularities in curvature and stroke endings, with slightly flared joins and a soft, organic rhythm. Uppercase shapes feel compact and sculpted, while lowercase has straightforward, readable construction with a modest x-height and uneven, handmade detailing. Numerals are sturdy and stylistically consistent, with rounded bowls and tapered entries/exits that reinforce the drawn texture.
Best suited for display uses where a handmade, approachable voice is desired—headlines, posters, packaging, and branding accents. It can also work for short paragraphs or pull quotes when you want an informal, story-driven texture, though its animated shapes are most effective at larger sizes.
The overall tone is warm and informal, like handcrafted signage or a storybook title. Its energetic contours and slightly quirky proportions give it a personable, nostalgic character without becoming overly decorative.
The design appears intended to emulate informal hand-lettered printing with a controlled, repeatable structure—combining robust readability with the character of brush or pen-made terminals and slightly irregular outlines.
Spacing appears intentionally uneven in a natural way, contributing to a relaxed texture in text. Curved letters (C, G, S, O) show pronounced stroke modulation at terminals, and diagonals (A, V, W, Y, X) keep a stout, brush-cut feel that helps the font stay bold and legible.