Sans Normal Wakev 11 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, posters, headlines, friendly, modern, approachable, clean, casual, soften modernism, increase approachability, everyday legibility, brand friendliness, rounded terminals, soft corners, open apertures, humanist.
A soft, rounded sans with gently tapered strokes and subtly irregular, hand-cut curves that keep the outlines lively without looking messy. Terminals are rounded and slightly bulbous, corners are softened, and curves read as drawn rather than mechanically perfect. Proportions are compact with a steady rhythm; bowls are generous and counters stay open, supporting legibility in both uppercase and lowercase. Figures are simple and sturdy with smooth curves and consistent stroke behavior.
It suits interfaces, product branding, and packaging where a clean but personable voice is needed. The even color and open shapes also work well for short-to-medium reading in brochures, signage, and editorial callouts, while the friendly character makes it especially effective for headlines and display copy.
The overall tone is warm and approachable, with a friendly informality that feels contemporary rather than playful. Its rounded finishing and slightly organic geometry give text a conversational, human touch while remaining clear and composed.
This design appears intended to balance clarity with warmth—delivering a readable sans that avoids sterile geometry through rounded terminals and subtly hand-shaped curves. The goal seems to be an accessible, contemporary voice that stays versatile across display and text contexts.
Capitals appear straightforward and open, while lowercase forms lean more humanist with smooth joins and a calm, even texture in paragraphs. The rounded finishing helps reduce harshness in dense settings, making the face feel gentle and inviting.