Slab Contrasted Ulru 2 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Clarendon BT' by Bitstream and 'Franqueline Slab' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, packaging, editorial, branding, robust, retro, authoritative, friendly, impact, clarity, heritage, warmth, stability, slabbed, bracketed, chunky, ink-trap feel, soft corners.
A heavy, slab‑serif design with broad proportions and strongly bracketed serifs that give strokes a sturdy, grounded feel. The curves are full and slightly softened, with noticeable (but not extreme) modulation and some tight joins that create an ink‑trap-like impression in counters and inside corners. Uppercase forms read solid and blocky, while the lowercase keeps compact, rounded bowls and short extenders for an even, dense rhythm. Figures are similarly weighty and open, designed to hold together at display sizes without losing their interior spaces.
Best suited to headlines, subheads, pull quotes, and short blocks of prominent text where a strong, sturdy serif presence is desirable. It can also serve branding and packaging that benefits from a dependable, slightly retro editorial tone, especially when set large with comfortable line spacing.
The overall tone is confident and workmanlike, with a warm, slightly vintage voice. Its chunky slabs and softened joins suggest editorial gravitas with a hint of nostalgic, print-era character rather than a sleek contemporary feel.
The design appears intended to deliver maximum impact and clarity through thick slabs, broad letterforms, and controlled contrast, balancing toughness with approachable, rounded details. It emphasizes readability at display sizes while projecting a classic, print-forward personality.
Spacing appears generous enough for large headlines, and the heavy slabs create strong horizontal emphasis across lines. The texture is consistent and dark, making it visually assertive even in mixed-case settings.