Sans Superellipse Jiluh 1 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Alianza' by Corradine Fonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logotypes, sporty, retro, punchy, friendly, confident, impact, momentum, approachability, branding, rounded, compact, bulky, soft corners, slanted.
A heavy, slanted display sans with rounded-rectangle construction and softened corners throughout. The letters are built from broad strokes with minimal contrast and a slightly condensed, compact footprint, creating a dense, blocky color on the line. Curves read as superelliptical rather than purely circular, and terminals are generally blunt and cushioned, giving the face a sturdy, molded feel. Lowercase forms sit high with short extenders, and counters are relatively tight, reinforcing the bold, packed-in rhythm in text settings.
Best suited to large sizes where its compact, heavy forms and rounded geometry can read cleanly and deliver impact—headlines, posters, apparel graphics, sports-themed branding, packaging callouts, and logo work. In longer passages it will create a strong typographic “wall” of color, making it most effective for short bursts of copy and emphatic display text.
The overall tone is energetic and assertive, with a playful warmth coming from the rounded geometry. Its strong forward slant and chunky silhouettes evoke classic athletic and mid-century display typography, projecting momentum and confidence without feeling harsh.
Likely designed to provide a high-impact italic display voice that feels fast, friendly, and robust, combining a soft superelliptical skeleton with dense weight for attention-grabbing typography.
The set shows a consistent rightward slant and a noticeable, lively rhythm where shapes feel intentionally sculpted rather than mechanically uniform. The numerals and capitals share the same rounded, block-like construction, supporting bold, headline-forward composition.