Sans Normal Vidaj 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Elisar DT' and 'Elisar DT Infant' by DTP Types, 'FF Milo' by FontFont, 'Mute' by Indian Type Foundry, 'Mundo Sans' and 'Quire Sans' by Monotype, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, punchy, friendly, retro, energetic, impact, motion, approachability, display clarity, signage strength, oblique, rounded, soft corners, compact, sturdy.
This typeface is a heavy, oblique sans with rounded, somewhat squarish curves and smoothly softened corners. Strokes are thick and even, with minimal contrast, and counters tend to be open and generous, helping the letters stay legible despite the weight. The geometry leans toward circular bowls (notably in O, Q, and lowercase o) paired with blunt, slightly tapered terminals that create a compact, forward-leaning rhythm. Letterforms show a lively, hand-tuned feel: proportions vary a bit across glyphs, and several joins and diagonals (K, V, W, X, Y) have sturdy, simplified construction suited to display use.
Best suited for short-to-medium display settings where impact matters: headlines, posters, branding marks, packaging callouts, and signage. It can also work for sports/team graphics or promotional materials that benefit from a bold, forward-moving feel, while remaining legible in large text blocks when set with sufficient leading.
The overall tone is energetic and approachable, with a confident, sporty slant that feels ready for headlines and emphatic messaging. Its rounded structure keeps it friendly rather than aggressive, while the strong weight gives it a punchy, attention-grabbing presence. The combination reads as slightly retro and informal, like classic signage or athletic branding.
The design appears intended to deliver strong visual impact with a friendly, rounded voice, using an oblique stance to add motion and emphasis. It prioritizes clarity and silhouette strength, aiming for a versatile display sans that feels contemporary with a hint of vintage signage energy.
Numerals are wide and dark, designed to hold their shape at a glance; the 0 is very round and the 1 is a simple, sturdy stroke. The lowercase shows single-storey forms and a prominent, rounded dot on i/j, reinforcing the casual, display-oriented character. Spacing in the sample text appears comfortable for large sizes, with a dense texture typical of heavy oblique faces.