Sans Normal Logag 11 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aukim' by AukimVisuel, 'Flink Neue' by Identity Letters, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, dynamic, confident, bold, friendly, attention grabbing, convey motion, display impact, brand emphasis, oblique, rounded, compact, soft corners, high impact.
A heavy, oblique sans with rounded construction and a compact, forward-leaning silhouette. Strokes are thick and uniform, with soft joins and broadly curved bowls that keep counters open despite the weight. Terminals are clean and mostly squared-off, while diagonals and shoulders show a consistent slant that reinforces momentum. Proportions feel slightly condensed in places, and the overall rhythm is tight and punchy across caps, lowercase, and numerals.
Best suited for display settings such as headlines, posters, and bold callouts where the strong slant and dense weight can deliver maximum impact. It also works well for sports-leaning branding, packaging, and promotional graphics that benefit from a fast, assertive typographic voice.
The font communicates speed and impact with an upbeat, contemporary tone. Its rounded massing keeps the voice approachable rather than harsh, making it feel energetic and confident—well suited to attention-grabbing messages that should still read as friendly.
The design appears intended as a high-impact italicized sans for branding and advertising, prioritizing immediacy and motion. Rounded geometry and simplified details suggest a focus on bold readability and a modern, energetic character.
The uppercase has sturdy, poster-like presence, while the lowercase maintains strong clarity through generous counters and simplified forms. Numerals match the same chunky, athletic feel, reading clearly at display sizes with a cohesive oblique angle throughout.