Sans Normal Limad 1 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Prachason Neue' by Jipatype, 'Aago' by Positype, 'Caldstone' by Typodermic, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, merchandise, sporty, assertive, energetic, punchy, retro, impact, speed, compactness, display, branding, oblique, compact, rounded, soft corners, high impact.
A compact, heavy oblique sans with rounded, swelling curves and tightly packed counters. Strokes maintain a consistent thickness with softened joins, giving the forms a smooth, molded look rather than crisp geometry. The slant is prominent and consistent across caps, lowercase, and figures, producing a fast forward rhythm; widths vary slightly by letter but remain generally condensed. Numerals and punctuation follow the same stout, rounded construction, and several characters show subtle bulging terminals that add a playful, inflated silhouette.
Best suited for short, high-impact copy such as headlines, posters, sports-related branding, and bold packaging callouts where the slanted stance can convey speed and emphasis. It also works well for logos, apparel graphics, and promotional materials that need a compact, energetic voice.
The overall tone is energetic and assertive, with a sporty momentum created by the strong slant and dense black shapes. Rounded details keep it from feeling harsh, lending a friendly, retro-leaning warmth while still reading as bold and attention-grabbing.
The design appears intended to deliver maximum visual impact in a condensed footprint, combining a strong forward slant with rounded, low-detail shapes for quick recognition at display sizes. Its consistent stroke weight and softened geometry suggest a focus on bold, modern readability with a sporty, retro edge.
At text sizes the dense counters and compact spacing can feel tight, while at display sizes the smooth curves and slanted rhythm read cleanly and confidently. The italic posture is integral to the design rather than a simple skew, reinforcing a sense of motion.