Sans Normal Iplip 3 is a very bold, wide, low contrast, italic, normal x-height font.
Keywords: posters, packaging, headlines, kids branding, stickers, playful, retro, friendly, comic, energetic, high impact, approachability, playful display, informal branding, soft corners, bouncy, rounded, chunky, informal.
A heavy, rounded sans with a pronounced forward slant and a buoyant, hand-drawn rhythm. Strokes are thick and largely uniform, with softly blunted terminals and subtly uneven contours that keep the texture lively rather than rigid. Counters are compact but open enough for display use, and the overall proportions lean broad with generous, cushioned curves that give letters a slightly inflated feel. Numerals follow the same bold, rounded construction for a cohesive, poster-ready palette.
Best suited to headlines, posters, packaging, and branding that benefits from an outgoing, cheerful presence. It works especially well for playful product names, kid-focused materials, casual food and beverage labels, event promotion, and social graphics where bold personality is more important than long-form readability.
The tone is upbeat and approachable, with a casual, cartoon-adjacent personality that suggests fun, motion, and friendliness. Its slanted stance and springy shapes add a sense of enthusiasm and lightheartedness, making it feel more conversational than formal.
The design appears intended to deliver a friendly, high-impact display voice: rounded, weighty forms for instant visibility, paired with a slanted, hand-drawn feel to keep the tone informal and energetic.
The mix of rounded bowls and slightly angular joins creates a punchy silhouette that reads well at larger sizes, while the lively irregularity adds character in headlines and short phrases. Spacing appears intentionally loose and rhythmic, supporting an expressive, informal voice.