Sans Rounded Utri 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Core Paint', 'Core Sans D', and 'Core Sans DS' by S-Core and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos/wordmarks, friendly, playful, chunky, retro, approachable, approachability, impact, playfulness, retro flavor, display clarity, rounded, soft, compact, bouncy, monoline.
A compact, heavy sans with generously rounded corners and terminals, giving each glyph a soft, pill-like silhouette. Strokes read as largely monoline, with minimal visible contrast and a steady, even color in text. Counters are relatively small and openings are tightened, producing a dense rhythm while remaining clear at display sizes. The proportions feel slightly condensed overall, with sturdy verticals, rounded joins, and simplified interior shapes that keep forms bold and cohesive.
Best suited for bold headlines, posters, and promotional graphics where a friendly, high-impact voice is needed. It can work well for packaging, branding, and logo/wordmark treatments that benefit from rounded, approachable shapes. For longer text, it performs most comfortably at larger sizes with a bit of extra tracking to offset the compact counters.
The rounded, thick construction conveys warmth and humor rather than formality. Its compact, cushioned shapes create a casual, kid-friendly tone with a subtle retro sign-painting or cartoon-title feel. Overall it reads confident and upbeat, prioritizing friendliness and impact.
The design appears intended to deliver maximum visual impact while staying inviting, using rounded terminals and simplified, sturdy letterforms for quick recognition. It prioritizes a cohesive, playful texture and a soft, contemporary-retro flavor that feels at home in expressive display typography.
In the sample text, the font maintains strong presence and consistent texture across long lines, with punctuation and numerals matching the same soft, weighty construction. The tight apertures and dense counters suggest it will look best when given adequate size and breathing room, especially on light backgrounds.