Sans Rounded Utri 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', and 'Dexa Pro' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, children's media, friendly, playful, chunky, approachable, retro, approachability, impact, informality, display clarity, brand friendliness, soft, rounded, bubbly, compact, bouncy.
A heavy, rounded sans with soft corners and smooth, inflated strokes. Letterforms are built from simple, compact shapes with generous curves, minimal contrast, and largely closed counters that read clearly at display sizes. The rhythm is sturdy and even, with wide shoulders and rounded joins; terminals are consistently softened rather than cut sharp. Figures match the letterforms with similarly bulbous forms and straightforward construction.
Best suited to headlines, posters, packaging, and branding where a bold, friendly voice is needed. It works well for short copy, titles, badges, and playful identity systems, and can be effective in children’s media or casual editorial callouts where readability at larger sizes is prioritized.
The overall tone is warm and easygoing, with a cheerful, slightly nostalgic feel. Its thick, cushioned shapes suggest informality and friendliness, making the text feel inviting rather than technical or severe.
The font appears designed to deliver high-impact messaging with a soft, approachable personality. Its rounded geometry and thick strokes suggest an intention to feel modern and friendly while maintaining strong legibility in display settings.
The design favors strong silhouettes and simplified interiors, which helps impact but can tighten counters in letters like a/e/s at smaller sizes. Lowercase forms are uncomplicated and upright, supporting quick recognition, while capitals keep a compact, punchy presence suitable for short lines and emphatic headlines.