Sans Normal Abdod 2 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, signage, presentations, product labels, clean, modern, technical, neutral, dynamic, clarity, modernity, motion, utility, versatility, oblique, geometric, open apertures, rounded forms, uniform strokes.
This typeface is an oblique sans with uniform stroke weight and smoothly rounded curves. Forms lean consistently to the right with a steady rhythm and relatively open counters, giving letters a clear, breathable structure. Terminals are mostly clean and straight, while round letters like O/C/G show even, circular construction. The overall proportions feel generous and horizontally oriented, with straightforward, contemporary lettershapes and restrained detailing across caps, lowercase, and numerals.
This font works well for interface copy, product and tech branding, and informational graphics where an oblique sans can add momentum without sacrificing clarity. Its uniform strokes and open shapes suit display sizes and short-to-medium text in posters, presentations, and wayfinding-style applications.
The overall tone is modern and matter-of-fact, with a subtle sense of motion from the slant. It reads as utilitarian and composed rather than expressive, projecting a contemporary, slightly technical character suited to clear communication.
The design appears intended as a clean, contemporary sans optimized for clarity and consistency, with an oblique posture to convey speed or emphasis. Its restrained geometry and straightforward construction suggest a focus on versatile, everyday typographic use rather than decorative flair.
In text, the oblique angle is pronounced enough to read as intentional emphasis rather than a mild slant. Numerals appear simple and lining-like in construction, matching the plain, functional drawing of the letters.