Sans Normal Asrut 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, posters, packaging, children’s, friendly, casual, approachable, playful, humanist, approachability, warmth, informality, readability, rounded, soft terminals, open counters, hand-drawn, lively rhythm.
A rounded sans with softly swelling strokes and gently tapered terminals that give the outlines a slightly hand-drawn feel. Curves are smooth and spacious, with open apertures and generous counters that keep forms readable, while subtle irregularities in stroke endings add warmth. Proportions feel relaxed and slightly quirky, with lively lowercase shapes and a single-storey “a” and “g,” plus a simple, open “e.” Figures are simple and rounded, matching the overall soft, informal construction.
Well-suited for interface copy, apps, and general-purpose screens where a friendly tone is desired. It also fits packaging, casual brand identities, short headlines, and posters that benefit from warmth and approachability, as well as educational or kid-oriented materials where rounded, open letterforms aid readability.
The tone is friendly and conversational, with a light, personable character that feels more human than strictly geometric. Its rounded shapes and soft terminals suggest an easygoing, playful voice suited to informal messaging and approachable branding.
The design appears intended to provide an approachable sans for everyday text, balancing clean construction with subtle, human touches. Its rounded forms and soft terminals aim to make messaging feel welcoming while remaining broadly legible in continuous reading.
Uppercase letters stay clean and straightforward while the lowercase introduces more personality, creating a nice hierarchy in mixed-case text. The overall rhythm is bouncy, and the soft joins and open shapes help the font remain clear even as it leans into a casual, handwritten-adjacent impression.