Sans Normal Adguh 3 is a regular weight, very wide, low contrast, italic, normal x-height font.
Keywords: branding, ui labels, packaging, posters, headlines, friendly, modern, informal, approachable, techy, approachability, modernity, motion, clarity, simplicity, rounded, geometric, open apertures, soft corners, monoline.
A rounded, geometric sans with monolinear strokes and a clear rightward slant. Counters are generous and mostly circular/elliptical, giving the face an open, breathable texture, while terminals read as softly finished rather than sharp. Uppercase forms are broad and stable, and the lowercase maintains a smooth, continuous rhythm with simple, single‑storey shapes (notably the a and g). Numerals follow the same rounded construction, with clean curves and uncomplicated joins that keep the set visually consistent in running text.
Well-suited to brand identities and packaging where a friendly modern voice is needed, and to UI labels or product surfaces that benefit from rounded clarity. Its forward-leaning stance and broad forms also work well in headlines, posters, and short editorial callouts where a lively rhythm is desirable.
The overall tone is warm and contemporary, pairing a gentle, rounded geometry with an energetic slant. It feels casual and personable rather than formal, with a lightly tech-forward cleanliness that stays approachable.
The design appears intended to deliver a clean geometric sans feel with softened, rounded character and an italic-driven sense of motion. It prioritizes clarity and consistency across letters and numerals while projecting an approachable, contemporary personality.
The italic angle is evident across both cases and helps create forward motion in paragraphs. Round letters (C, O, Q, e, o) anchor the texture with consistent curvature, while diagonals (K, V, W, X, y) keep the color lively without looking edgy.