Sans Other Admaz 3 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, children’s, comics, playful, friendly, cartoon, bouncy, quirky, display impact, approachability, humor, handmade feel, characterful branding, rounded, chunky, soft corners, irregular, bulbous.
A chunky, heavy sans with rounded terminals and softly inflated shapes. Strokes are broadly consistent and low in contrast, but the contours are intentionally uneven, giving letters a hand-cut, wobbly rhythm. Counters tend to be small and compact (notably in O, P, R), and many joins and shoulders are slightly skewed, which creates a lively, off-balance texture. The lowercase is simple and sturdy, with single-storey a and g, a short-armed r, and a tall, narrow l; figures are bold and simplified with curvy, slightly distorted silhouettes.
Well-suited to short, high-impact settings such as posters, splashy headlines, storefront signage, packaging, and kids-oriented or comedic graphics. It can also work for logos or badges where a friendly, handmade feel is desired, while long-form reading or small UI text is less ideal due to the heavy color and compact counters.
The overall tone is upbeat and informal, with a comic, kid-friendly energy. Its wobble and soft, puffy forms feel approachable and humorous, prioritizing personality over strict typographic regularity.
The design appears intended to deliver a bold, approachable display voice with a handmade, cartoon-like bounce. Its controlled irregularity suggests a focus on warmth and humor, creating a distinctive silhouette that stands out quickly in branding and attention-grabbing layouts.
Spacing and letter shapes produce an animated, jittery line texture in text, especially where angled strokes (K, V, W, X, Y) introduce sharp-ish corners within otherwise rounded forms. The design reads best when allowed room to breathe, as the dense weight and tight counters can visually fill in at smaller sizes.