Sans Normal Atlem 9 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, app design, branding, packaging, signage, friendly, modern, clean, approachable, casual, friendly neutrality, everyday readability, soft modernity, brand versatility, rounded, humanist, soft terminals, open apertures, large counters.
A rounded sans with smooth, near-monoline strokes and gently softened corners throughout. Curves are broad and clean, with open apertures in letters like C, S, and e, and generous counters that keep the texture airy. Uppercase proportions feel straightforward and contemporary, while the lowercase shows a mild humanist influence in its easy rhythm and slightly varied letter widths. Numerals follow the same rounded construction, with simple, readable forms and consistent stroke behavior.
This font fits product interfaces, dashboards, and general UI copy where clarity and a gentle tone are important. It also works well for modern branding, packaging, and short-to-medium length text in marketing materials, and can serve in signage or wayfinding when a friendly, non-institutional voice is preferred.
The overall tone is friendly and approachable, with a modern, uncluttered feel. Its soft rounding and open shapes give it an easygoing, welcoming voice rather than a strict technical one.
The design appears intended as a versatile everyday sans that combines rounded, geometric clarity with a more personable reading rhythm. It aims to stay neutral enough for broad use while adding warmth through softened corners and open, legible forms.
The design balances geometric roundness with practical readability: joins are smooth, terminals are subtly rounded, and spacing appears even in running text. The sample paragraph holds a steady color at larger sizes, suggesting it is well suited to clean, contemporary typography where a softer edge is desired.