Sans Normal Anbov 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Maglith Grotesk' and 'Mersh' by Sign Studio and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, signage, branding, presentations, editorial, clean, modern, neutral, friendly, utilitarian, clarity, versatility, legibility, modernity, geometric, rounded, monoline, open counters, crisp terminals.
This typeface is a clean sans with largely monoline strokes and rounded, geometric curves. Bowls and counters are open and generously proportioned, while straight-sided letters keep a tidy, consistent rhythm across words. Terminals are crisp and mostly horizontal/vertical, with minimal modulation and a steady baseline presence. Numerals follow the same straightforward construction, with clear, simple forms and even color in text.
It suits interface labels, dashboards, and general-purpose product typography where even color and quick character recognition matter. The clear, open forms also work well for signage and wayfinding, and its neutral voice makes it a dependable choice for corporate branding, presentations, and editorial subheads or body text at comfortable sizes.
The overall tone is modern and neutral, aiming for clarity rather than personality. Its smooth curves and open shapes give it an approachable, friendly feel, while the restrained detailing keeps it professional and matter-of-fact.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and consistency. Its geometry and restrained detailing suggest a focus on clean reproduction across common print and screen contexts.
The uppercase set reads strong and stable, and the lowercase maintains clear differentiation between similar shapes through open apertures and uncomplicated joins. Spacing appears balanced for continuous reading, producing an even typographic texture in paragraphs and pangrams.