Sans Normal Apbaj 23 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, presentations, clean, neutral, modern, friendly, technical, clarity, versatility, modernization, systematic design, geometric, rational, crisp, open, minimal.
This typeface is a clean, geometric sans with round, elliptical bowls and even, steady stroke weight. Curves are smooth and continuous, terminals are mostly straight-cut, and counters are open, giving letters an orderly, airy texture. Proportions feel balanced with a straightforward rhythm: circular forms like O and C are near-perfectly rounded, while E/F/T use simple, flat horizontals. Lowercase forms are simple and contemporary (single-storey a and g), with compact joins and minimal modulation, keeping the silhouette uncluttered across text.
It suits interface copy, product screens, and dashboards where clean shapes and open counters support quick scanning. The even texture also works well for modern branding, headings, and editorial layouts, and it should hold up in signage and presentation materials where clarity at a glance is important.
The overall tone is neutral and modern, with a friendly clarity driven by round shapes and uncomplicated letterforms. It reads as practical and composed rather than expressive, lending a contemporary, system-like confidence.
The design intention appears to prioritize clarity and consistency through geometric construction and restrained detailing. By keeping forms simple and counters open, it aims to be a dependable general-purpose sans that feels contemporary without calling attention to itself.
The numerals are clear and utilitarian, with rounded curves and straightforward construction that matches the letters. Diacritics aren’t shown, but punctuation in the sample text appears clean and unobtrusive, supporting a consistent, no-nonsense text color.