Sans Normal Utliw 1 is a regular weight, narrow, medium contrast, italic, tall x-height font.
Keywords: headlines, sports branding, posters, wayfinding, packaging, dynamic, sporty, modern, confident, forward-leaning, convey speed, save space, modern clarity, strong emphasis, condensed, slanted, clean, crisp, angular terminals.
A condensed italic sans with a steady, even color and subtly modulated strokes. Letterforms are built from clean elliptical curves paired with straight stems, with squared-off terminals that keep the rhythm crisp. Counters are compact but open enough for clarity, and the overall proportions favor height over width, producing a taut, vertical texture even with the pronounced slant. Numerals and capitals follow the same streamlined construction, giving the set a consistent, efficient footprint.
Best suited to headlines and short-to-medium text where a compact, energetic voice is needed, such as sports identities, campaign graphics, and bold editorial callouts. The condensed italic stance also works well in space-constrained layouts—labels, packaging panels, and directional or wayfinding elements—where a strong directional emphasis helps guide the eye.
The strong forward slant and tight proportions convey motion and urgency, suggesting speed and decisiveness. Its clean construction reads contemporary and functional, with a sporty, engineered tone rather than a decorative one.
The design appears intended to deliver a fast, contemporary italic sans optimized for impact in tight horizontal spaces. Its restrained detailing and consistent construction suggest a focus on versatile, high-visibility typography with an assertive, motion-driven character.
Round letters like O/C/G appear more oval than circular, reinforcing the condensed feel, while diagonals in forms like A, K, V, and W sharpen the overall silhouette. The lowercase maintains a prominent x-height relative to ascenders and descenders, supporting readability in compact settings.