Sans Faceted Wufi 3 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: sports branding, posters, headlines, logo marks, packaging, athletic, industrial, arcade, commanding, retro, impact, ruggedness, retro-tech, machined feel, display clarity, blocky, angular, chamfered, octagonal, stencil-like.
A heavy, block-constructed sans with sharply chamfered corners and planar cuts that replace curves. Bowls and counters read as squared or octagonal apertures, with consistent flat terminals and a compact, chunky texture. Proportions are broad and stable, and the design relies on straight strokes and beveled notches to suggest curvature, producing a rigid, geometric rhythm in both uppercase and lowercase. Numerals follow the same faceted logic, with simplified, squared forms and tight internal spaces at display sizes.
Best suited to high-impact applications such as sports branding, team/club graphics, event posters, bold headlines, and punchy packaging. It also works well for retro game/arcade-themed compositions and industrial or tactical-inspired visual systems where a hard-edged, engineered voice is desired.
The overall tone is tough and utilitarian, with a sporty, scoreboard-like confidence. Its faceted cuts add a retro-tech flavor that can feel arcade, military, or industrial depending on color and layout. The dense massing and crisp angles project impact and authority more than refinement.
The design appears intended to deliver maximum visual punch through wide, blocky forms while introducing character via consistent chamfers and geometric cut-ins. By translating curves into facets, it aims for a rugged, manufactured aesthetic that stays legible and distinctive in large, attention-grabbing settings.
The face is most comfortable at display sizes where the small, squared counters and interior cut-ins remain clear. The faceting is systematic across the set, creating a cohesive ‘machined’ look and a strong horizontal presence in headlines.