Sans Normal Asmov 12 is a regular weight, normal width, low contrast, upright, short x-height font visually similar to 'Cirta' by Eurotypo, 'Estrangelo Edessa' by Microsoft Corporation, 'Proba Pro' by Mint Type, and 'Oslo' by Wilton Foundry (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, modern, neutral, clean, functional, technical, versatility, legibility, neutrality, clarity, geometric, monolinear, open apertures, large caps, round bowls.
A clean, monolinear sans with rounded bowls and restrained, nearly uniform stroke thickness. Curves are smooth and circular-leaning, while straight strokes stay crisp with minimal tapering. Capital forms read broad and prominent relative to the lowercase, and the lowercase shows compact proportions with simple, single-storey shapes (notably the a and g). Counters are generally open and spacious, and joins are straightforward, keeping the rhythm even and uncluttered across text and numerals.
Works well for UI labels, product and marketing copy, and general editorial typography where a clean, contemporary sans is needed. The open counters and steady stroke behavior support comfortable reading in short-to-medium text blocks, while the clear capitals and numerals suit signage, presentations, and data-adjacent layouts.
The overall tone is modern and neutral, prioritizing clarity over personality. Its geometric calm and steady rhythm give it a practical, contemporary feel that suits straightforward communication and interface-like settings without drawing attention to itself.
Designed to be a reliable, general-purpose sans with a geometric bias, emphasizing legibility and consistency across mixed-case settings. The simplified lowercase structures and calm proportions suggest an intent to stay versatile and unobtrusive while maintaining a contemporary, constructed look.
The round characters (C, G, O, Q) lean toward a geometric construction, and the Q uses a distinct diagonal tail that adds a small signature detail. Numerals appear simple and utilitarian, matching the letterforms’ even color and unembellished structure.