Sans Other Jido 1 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: logotypes, headlines, posters, branding, signage, futuristic, technical, industrial, digital, assertive, distinctive, high impact, tech branding, display, geometric, monoline, squared terminals, stencil-like, cut-through bars.
A geometric sans with heavy, monolinear strokes and squared terminals, built from clean arcs and straight segments. Many characters feature a consistent horizontal "break" or bar cutting through bowls and counters (notably in rounded forms like O/C/e), creating a distinctive stencil-like rhythm across text. Proportions read broadly set with generous widths and open apertures, and the overall color on the page is strong and even, emphasizing clarity and impact over delicacy.
Best suited for logos, headlines, posters, and UI/tech branding where the cut-through motif can be appreciated and repeated consistently. It can also work for short subheads, packaging, and signage when sizes are large enough to preserve the internal breaks. For long-form reading, it will be most effective in limited doses as an accent due to its strong visual character.
This typeface projects a modern, technical confidence with a slightly futuristic edge. The repeated horizontal cut-throughs add a sense of motion and signal-like interruption, giving it a contemporary, digital tone that feels assertive and designed rather than neutral.
The design appears intended to turn a straightforward geometric sans into a recognizable signature through systematic horizontal interruptions. This repeating motif creates instant brand recall while keeping letterforms simple and legible at headline sizes, suggesting a focus on contemporary identity work and graphic systems.
The horizontal breaks are applied with notable consistency across uppercase, lowercase, and numerals, producing a strong, unified texture in paragraphs. Rounded letters maintain smooth curves while the interruptions introduce sharp internal edges, creating a distinctive contrast between soft geometry and hard slicing details.