Sans Normal Alnug 9 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Otoiwo Grotesk' by Pepper Type, and 'Energy Grotesk' by Tall Chai (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, ui labels, modern, confident, clean, friendly, functional, impact, clarity, modernity, brand presence, legibility, geometric, rounded, compact joins, open counters, high legibility.
A heavy, geometric sans with smooth, round bowls and clean, straight-sided stems. Curves are built from near-circular forms with minimal modulation, creating a steady, even color across lines of text. Terminals are largely flat and crisp, while joins stay compact and controlled, keeping shapes firm rather than soft. Counters are generally open and clear (notably in a/e/s), with generous apertures and simple interior structure; the lowercase shows single-storey a and g, and the figures are straightforward, sturdy, and highly readable.
Best suited for headlines and display typography where its strong strokes and geometric clarity can carry a layout. It also works well for branding, packaging, and poster work that needs a direct, contemporary feel. In interfaces, it can serve effectively for short labels and prominent UI text where impact and legibility are priorities.
The overall tone is modern and confident, with a friendly neutrality that feels contemporary rather than expressive. Its rounded geometry and strong weight give it an assertive, no-nonsense voice that still reads approachable and clean.
Designed to deliver a sturdy, contemporary sans look with dependable readability and a clear geometric backbone. The simplified forms and consistent stroke weight suggest an emphasis on versatility across bold editorial and brand-forward applications.
Capitals have a stable, blocky presence with rounded O/Q forms and a compact, practical Q tail. The ampersand is simplified and bold, matching the font’s utilitarian rhythm. Spacing appears balanced for dense setting, maintaining clarity even at large headline sizes.