Sans Normal Pogof 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Plasto' by Eko Bimantara, 'Clintone' by Jinan Studio, 'Elysio' by Type Dynamic, 'LFT Etica' by TypeTogether, 'Eastman Condensed' by Zetafonts, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, cheerful, casual, retro, impact, approachability, warmth, informality, chunky, rounded, soft corners, compact, sturdy.
The design is a heavy, rounded sans with soft corners and generously filled counters. Curves are smooth and broad, while joins and terminals often show subtle angularity that adds a hand-cut, cartoon-like character without becoming irregular. Proportions are compact with sturdy verticals, and the overall texture is dense and even, favoring clear silhouettes over delicate detail.
Well-suited for headlines, posters, packaging, and branding that needs a bold, approachable tone. It works particularly well in short text such as logos, product names, social graphics, and event signage where its chunky shapes can carry personality. For longer passages, it’s best used sparingly or at comfortable sizes due to its dense color.
This typeface feels friendly and upbeat, with a playful, slightly quirky rhythm that reads as approachable rather than formal. The chunky weight and rounded construction give it a confident, cheerful voice that can lean toward retro or kids-oriented depending on color and layout.
The letterforms appear designed to deliver high impact and strong legibility at larger sizes, using rounded geometry and simplified shapes to stay clear and welcoming. The consistent heft and smooth curves suggest an intention to feel modern and friendly, while the slightly quirky terminals keep it from looking sterile.
The numerals match the letters in weight and roundness, maintaining a cohesive, display-oriented feel. The overall set favors strong silhouettes and simple internal spaces, which helps it hold up in high-contrast applications and at a distance.