Sans Normal Olmib 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Futura EF' by Elsner+Flake, 'Futura' and 'Futura Paneuropean' by Linotype, and 'Architype Renner' by The Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, modern, approachable, sturdy, display impact, approachability, brand friendliness, clarity, rounded, soft corners, geometric, compact, high impact.
A heavy, rounded sans with soft outer corners and largely geometric construction. Strokes are thick and even, with minimal modulation, producing a compact, high-ink silhouette and strong color on the page. Curves are broad and clean (notably in C, G, O, and S), while joins and terminals tend to be slightly blunted rather than sharp. Lowercase forms are simple and sturdy, with single-storey a and g, a short-armed r, and rounded bowls; numerals are similarly weighty with open counters that remain readable at larger sizes.
Best suited to headlines and short-to-medium display text where its strong weight and rounded geometry can create a clear, friendly presence. It works well for branding, packaging, and signage that benefit from a bold, approachable voice, and can serve as a distinctive UI/display accent at larger sizes.
The overall tone is friendly and upbeat, combining a contemporary, geometric feel with a slightly toy-like softness. Its dense, rounded shapes project confidence without feeling aggressive, giving it an inviting, approachable personality suited to casual, consumer-facing design.
The design appears intended to deliver a modern, high-impact sans with softened geometry—pairing strong readability and dense letterforms with an inviting, playful character for contemporary display use.
Capitals read as broad and stable with a relatively uniform rhythm, while the lowercase introduces a more informal voice through simplified constructions and rounded detailing. The punctuation and dot forms appear sturdy and clearly visible, reinforcing legibility in bold settings.