Sans Normal Higig 2 is a light, normal width, monoline, italic, normal x-height font.
Keywords: branding, packaging, editorial, posters, social media, friendly, casual, playful, approachable, airy, approachability, informality, warmth, modernity, energy, rounded, hand-drawn, soft terminals, open apertures, lively rhythm.
A slanted, rounded sans with a consistent single-stroke feel and gently softened terminals. Letterforms favor broad curves and open counters, with slightly irregular, hand-drawn-like modulation in stroke endings and joins that adds warmth without becoming messy. Proportions are compact and readable, with round forms (O, o, 0) staying smooth and even, and diagonals (A, V, W, X, y) keeping a clean, simple construction. The numerals are straightforward and legible, matching the same rounded, lightly informal finish.
Well-suited to light, approachable branding, packaging, and promotional graphics where a warm, modern feel is desired. It can also work for short editorial text, headlines, and social content that benefits from a friendly, informal tone and clear readability.
The overall tone is friendly and casual, suggesting an easygoing, conversational voice. Its soft rounding and mild irregularity give it a playful, human touch that feels welcoming rather than technical or corporate.
The design appears intended to deliver a modern sans voice with a human, handwritten-adjacent character—maintaining clarity and consistency while adding softness, motion, and approachability through rounded construction and a gentle slant.
Curves and bowls are prioritized over sharp corners, and the slant creates forward motion that reads energetic but controlled. Spacing appears even in text, supporting longer passages while keeping an informal, personable texture.