Sans Normal Orduf 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Allrounder Grotesk Condensed' by Identity Letters and 'Core Sans E' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, utilitarian, friendly, punchy, impact, clarity, versatility, modernity, geometric, rounded, compact, sturdy, clean.
A heavy, geometric sans with broad, even strokes and clean, unmodulated curves. Counters are relatively open for the weight, with rounded bowls and smooth joins that keep forms calm rather than sharp. Terminals tend to be straight and decisively cut, while diagonals (as in A, V, W, X) feel stable and slightly compact. The lowercase shows a straightforward, single-storey construction where applicable, with a simple earless g and a sturdy, minimal j; numerals follow the same solid, no-nonsense rhythm.
Best suited for display roles such as headlines, posters, branding marks, signage, and packaging where a strong, clean silhouette is needed. It can also support short UI labels or callouts when impact and quick recognition are priorities.
The overall tone is confident and contemporary, balancing a friendly roundness with a straightforward, workmanlike presence. It reads as direct and emphatic without feeling aggressive, giving text a clear, modern voice suited to bold statements.
The design intention reads as a versatile, modern sans built for high-impact communication and quick scanning. It emphasizes simple geometry, consistent stroke weight, and dependable lettershapes to perform well in bold editorial and promotional settings.
Spacing appears generous enough to prevent clogging at display sizes, and the internal shapes stay legible thanks to consistent apertures and counterforms. The design favors clarity and solidity over quirky detail, producing a uniform, dependable texture across lines.