Sans Normal Likol 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Allrounder Grotesk Condensed' by Identity Letters, 'Helvetica Now' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, signage, sporty, assertive, modern, dynamic, industrial, impact, motion, display, utility, oblique, compact, roundish, clean, sturdy.
A heavy, oblique sans with sturdy strokes and smooth, rounded curves. Letterforms lean consistently forward, with compact apertures and a tight, efficient rhythm. Curves are broadly elliptical (notably in C, G, O, Q and the numerals), while terminals are clean and blunt, keeping the silhouette crisp at display sizes. The overall feel is uniform and low in stroke modulation, with slightly squared-off joins in diagonals and a purposeful, engineered geometry.
Best suited to headlines, campaign graphics, and bold UI moments where a strong, forward-leaning voice is desirable. It works well for branding in sport, fitness, automotive, or tech contexts, and for signage or labels that benefit from high visual density and quick recognition at larger sizes.
The tone is energetic and forceful, reading as contemporary and performance-driven. The forward slant and dense weight give it a sense of motion and urgency, while the rounded construction keeps it approachable rather than aggressive. It evokes sport, transport, and modern industrial branding.
The design appears aimed at delivering high-impact typography with a sense of speed and contemporary utility. Its consistent oblique posture and robust, rounded structure suggest an emphasis on punchy display readability and a cohesive, modern brand texture.
Counters tend to stay relatively enclosed, which increases impact but can reduce openness in smaller settings. Numerals follow the same rounded, compact construction and appear designed for clear, bold presence alongside capitals and lowercase.