Sans Superellipse Lomam 9 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Newhouse DT' by DTP Types; 'Grillmaster' by FontMesa; 'Anantason Mon', 'Anantason Reno', and 'Prachason Neue Mon' by Jipatype; 'Motorway' by K-Type; 'Black River' by Larin Type Co; and 'Helvetica' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, ui labels, friendly, modern, playful, approachable, punchy, space saving, friendly display, modern branding, high impact, geometric coherence, rounded corners, soft terminals, compact, chunky, geometric.
A compact sans with heavy, even strokes and rounded-rectangle construction. Curves and counters are squarish-superelliptical, with softened corners and consistently rounded terminals that give the forms a molded, rubbery feel. The rhythm is tight and efficient, with sturdy verticals, simplified joins, and minimal stroke modulation; diagonals are clean and bluntly finished. Lowercase forms are straightforward and legible, with single-storey shapes where applicable and small, rounded details such as the dot on i/j.
This font performs best in short to medium-length settings where dense, high-impact letterforms are desirable: headlines, display text, logos, packaging, and product branding. Its compact width and rounded geometry also make it useful for UI labels, app headers, and wayfinding elements where space is limited but a friendly tone is needed.
The overall tone is friendly and contemporary, balancing a utilitarian clarity with a subtly playful softness. Its rounded geometry feels approachable and informal while still reading as orderly and engineered, making it well-suited to cheerful, modern brand voices.
The design appears intended to deliver a modern, space-efficient sans with soft, rounded geometry—combining sturdy, high-visibility shapes with an approachable character. The consistent superelliptical construction suggests an emphasis on coherence across letters and numerals for strong branding and display presence.
The numerals match the same softened, geometric logic, with rounded corners and compact proportions that maintain strong color in text. Apertures tend to be moderately open for a condensed design, helping readability while preserving a dense, bold texture.