Sans Normal Edlum 2 is a regular weight, narrow, low contrast, italic, normal x-height font visually similar to 'Dean Gothic' by Blaze Type (names referenced only for comparison).
Keywords: ui text, editorial, branding, packaging, signage, modern, clean, technical, neutral, brisk, clarity, efficiency, contemporary, emphasis, versatility, monoline, oblique, airy, crisp, minimal.
This typeface is a slanted, monoline sans with open apertures and a restrained, geometric construction. Strokes are even and clean, with smooth curves on round letters and straight-sided forms that stay taut and controlled. Proportions are compact and economical, with modest ascender/descender reach and an overall vertical rhythm that reads tidy and efficient. Terminals are plain and unembellished, and the numerals follow the same straightforward, contemporary drawing with clear counters and consistent stroke joins.
It suits interface labeling, dashboards, and product UI where a clean oblique sans can add emphasis without becoming flashy. In editorial settings it works well for subheads, pull quotes, and short passages where a contemporary slant and compact rhythm are desirable. It can also support branding and packaging that aims for a crisp, modern voice.
The overall tone is modern and matter-of-fact, with a quick, forward-leaning posture that suggests speed and precision. Its simplicity and steady rhythm feel practical and professional rather than expressive or decorative.
The design appears intended as a versatile, contemporary oblique sans that prioritizes clarity and a smooth reading texture while adding a sense of motion through its consistent slant. Its restrained geometry and plain terminals suggest an emphasis on neutrality and broad applicability across digital and print contexts.
The italic angle is consistent across caps, lowercase, and figures, helping text form a cohesive diagonal texture in paragraphs. Letterforms maintain generous internal space for clarity, and the shapes avoid overt quirks, keeping the palette broadly usable.