Serif Normal Arrus 2 is a bold, very wide, high contrast, italic, normal x-height font.
Keywords: sports branding, headlines, posters, logotypes, packaging, sporty, aggressive, dynamic, retro, industrial, speed cue, display impact, brand presence, retro modernity, flared serifs, wedge terminals, oblique stress, angular, compact apertures.
A right-leaning serif design with pronounced wedge-like terminals and flared serifs that feel cut rather than bracketed. Strokes show a clear thick–thin relationship, with heavy verticals and tapered joins that create sharp, aerodynamic silhouettes. The letterforms are wide and slightly squared in their curves (notably in bowls and rounds), and counters tend to be tight, giving the face a dense, punchy color. Numerals and capitals carry strong horizontal foot strokes and angled entry/exit cuts that reinforce a fast, mechanical rhythm in text.
Best suited to headlines, sports and motorsport-style branding, poster typography, and logo work where a forceful, fast impression is desired. It can also serve for short bursts of editorial display—pull quotes, section openers, or packaging callouts—where its dense color and angular detailing read clearly at larger sizes.
The overall tone is energetic and assertive, with a speed-driven, competitive feel. Its oblique stance and sharp terminals suggest motion and impact, while the classic serif structure adds a hint of traditional authority. The result reads as retro-athletic and promotional rather than bookish or quiet.
The design appears intended to merge conventional serif structure with a streamlined, performance-oriented slant and sharp, cut terminals. It prioritizes impact and motion cues over long-form softness, aiming for a distinctive display voice that still feels grounded in familiar serif construction.
The design leans on consistent angled shearing across forms, producing a cohesive forward slant even where curves dominate. Round glyphs are noticeably squarish, and diagonal elements are crisp and emphatic, which helps the face hold up in bold, attention-led settings. Spacing appears geared toward strong headline presence, with tight internal shapes that increase perceived weight in running text.