Sans Normal Nubiz 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Dikta Neue' by Atasi Studio; 'Bluteau Arabic Sans', 'Bluteau Hebrew Sans', and 'Bluteau Sans' by DSType; 'Malva' by Harbor Type; 'Calima' by JCFonts; and 'Agent Sans' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, approachable, retro, impact, approachability, display clarity, bold branding, soft, bubbly, chunky, rounded, compact.
A heavy, rounded sans with broad, soft-shouldered strokes and firmly filled counters. Curves are generously inflated and terminals tend to end in blunt, slightly angled cuts, giving the outlines a chunky, sculpted feel rather than a sharp geometric one. Uppercase forms read compact and sturdy, while lowercase shapes keep a simple, single-storey construction where applicable, with a clear, vertical stress and minimal detailing. Numerals follow the same bulbous logic, maintaining bold, stable silhouettes with small-ish internal apertures that stay legible at display sizes.
Best suited to large-scale typography such as headlines, posters, event graphics, and bold brand marks where its thick, rounded shapes can read clearly. It also works well for packaging and signage that benefit from a friendly, attention-grabbing voice, but is likely too heavy for long-form text at small sizes.
The overall tone is warm and extroverted, combining a poster-ready weight with a lighthearted, slightly retro friendliness. It feels confident and informal, suited to messages meant to be bold without becoming aggressive.
Designed to deliver maximum impact with an approachable, rounded personality—prioritizing strong silhouettes, high visibility, and a playful warmth in display contexts.
Spacing appears calibrated for impactful setting: the dense letterforms and relatively tight apertures create dark, even text color in headlines. The mix of round bowls and subtly angled joins adds motion and character while keeping the construction straightforward and consistent across the set.