Sans Other Efmem 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mezalia Sans' by Arrière-garde (names referenced only for comparison).
Keywords: posters, sports branding, headlines, packaging, merch, sporty, playful, retro, energetic, loud, attention grabbing, sense of motion, friendly impact, display branding, oblique, chunky, rounded, bouncy, compact.
A heavy, oblique sans with chunky strokes and softened, rounded joins that create a sturdy, compact silhouette. Letterforms lean consistently forward with a slightly bouncy baseline feel, and many terminals end in subtly angled, wedge-like cuts rather than crisp horizontal stops. Counters are relatively tight and simplified, keeping the texture dense and high-impact, while curved letters (C, G, O, S) maintain smooth, inflated bowls. Numerals follow the same robust, forward-leaning construction for a cohesive, sign-like rhythm.
Well-suited for posters, sports and event branding, punchy headlines, packaging, and merchandise where a bold, energetic italic presence helps communicate motion and excitement. It can also work for short UI or social graphics callouts when you want a strong, friendly emphasis.
The overall tone is bold and energetic, with a playful, slightly retro sporting character. Its forward slant and thick, rounded shapes suggest motion and enthusiasm, giving headlines a confident, attention-grabbing voice without feeling sharp or aggressive.
The font appears designed to deliver maximum impact in a slanted, modern display style—combining sturdy sans construction with softened geometry to feel fast, fun, and approachable. The consistent oblique angle and compact, high-color forms suggest an emphasis on branding and headline performance rather than extended reading.
The design reads best at display sizes where its compact counters and strong slant remain clear. In longer text, the dense color and tight internal spaces can make word shapes feel busy, but this same density works well for short bursts of copy where impact is the goal.