Sans Other Efmem 4 is a very bold, normal width, low contrast, italic, normal x-height font.
Keywords: posters, headlines, packaging, branding, logotypes, playful, retro, chunky, friendly, bouncy, attention, personality, informality, retro feel, rounded, soft corners, quirky, tilted, compact counters.
A heavy, slanted display sans with compact counters and an energetic, hand-cut feel. Strokes stay broadly uniform in thickness, with rounded corners and subtly faceted terminals that suggest a chiseled or cartoon-block construction rather than crisp geometry. Uppercase forms are sturdy and compact, while lowercase is more animated and irregular, with noticeably varied letter shapes and widths that create a lively, uneven rhythm. Numerals and punctuation follow the same bold, tilted logic, maintaining strong silhouette impact and clear, simple internal spaces.
Well-suited for posters, headlines, packaging, and branding where a bold, playful tone is desired. It can work effectively for short calls-to-action, event graphics, and product labels, and it’s especially strong in logo-like wordmarks where its chunky silhouettes and slanted momentum can carry the design.
The overall tone is cheerful and informal, with a retro sign-painting or comic-title spirit. Its exaggerated weight and jaunty slant make the text feel kinetic and approachable, leaning toward fun, upbeat messaging rather than sober editorial voice.
Likely designed to provide an attention-grabbing, friendly display voice that feels handcrafted without becoming fully script-like. The goal appears to be high-impact readability with a quirky, retro-leaning personality driven by chunky forms, rounded edges, and animated rhythm.
The font reads best when allowed room to breathe: the bold massing and tight apertures can visually fill in at smaller sizes, while larger settings highlight its distinctive wedge-like terminals and buoyant word shapes. The mixed-case interaction is especially characterful, as the lowercase introduces more personality and bounce than the comparatively stable uppercase.