Sans Normal Nidut 15 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Belle Sans' by Park Street Studio, 'RF Dewi' by Russian Fonts, 'Matrice' and 'Radiate Sans' by Studio Sun, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, modern, friendly, sporty, impactful, impact, clarity, approachability, modernity, rounded, geometric, open, clean, sturdy.
This is a heavy, rounded sans with broad proportions and a stable, even stroke. Curves are built from clean circular/elliptical geometry, with softened joins and generous interior counters that keep letters from clogging. Terminals are largely straight or gently rounded, and diagonals (V/W/X/Y) are wide and steady, giving the face a grounded, poster-like rhythm. Lowercase forms are simple and readable, with a single-storey a and g and short, sturdy ascenders and descenders.
Best suited for display use such as headlines, brand marks, packaging, posters, and signage where broad proportions and heavy weight help text read from a distance. It can also work for short UI labels or calls-to-action when a strong, friendly emphasis is needed, but the wide set will consume more horizontal space in longer passages.
The tone is direct and contemporary, combining a friendly roundness with a strong, no-nonsense presence. It feels energetic and approachable rather than formal, suited to messaging that wants to be loud, clear, and upbeat.
The design intention appears to be a robust, geometric sans that maximizes clarity and impact while staying approachable through rounded forms and open counters. Its wide stance and simplified lowercase aim for high legibility and a contemporary, energetic voice in branding and display settings.
Round letters like O and Q are notably spacious, while horizontals such as E/F/T stay crisp and compact, creating a punchy texture in text. The numerals are similarly wide and solid, with smooth bowls and straightforward construction that favors quick recognition at a glance.