Sans Normal Bobom 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica; 'Acto', 'SST', 'SST Arabic', and 'SST Vietnamese' by Monotype; and 'Bartosh' by jpFonts (names referenced only for comparison).
Keywords: ui text, product design, signage, headlines, branding, modern, neutral, clean, pragmatic, tech, clarity, versatility, modernity, system design, readability, geometric, monoline, crisp, open apertures, compact.
A clean sans with largely geometric construction and smooth, rounded curves paired with straight-sided stems. Stroke weight stays even with minimal modulation, creating a steady, contemporary rhythm. Counters are generally open and circular, terminals are flat, and joins are tidy, giving letters a crisp, engineered feel. Proportions lean slightly compact in the lowercase, with a straightforward, workmanlike set of figures and capitals that read clearly at display sizes.
This font suits interface labels, navigation, dashboards, and other UI text where a clean, consistent texture is important. It also works well for headlines, wayfinding and signage, and straightforward brand systems that need a contemporary sans without decorative cues.
The overall tone is modern and matter-of-fact—confident without being stylized. Its restrained shapes and consistent rhythm give it a dependable, utilitarian voice that fits digital and product-oriented contexts as easily as general-purpose branding.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. Its geometric lean and uniform stroke behavior suggest an emphasis on scalable readability and a modern, system-friendly presence.
The sample text shows a stable texture with even spacing and strong word-shape clarity. Round letters (like O/C) feel smooth and controlled, while diagonals (like V/W/Y) remain sturdy and visually balanced against the verticals.