Sans Normal Ombik 11 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'DuGrotesk' by Dutype Foundry, 'Neue Rational Standard' by René Bieder, 'NeoGram' by The Northern Block, and 'Lens Grotesk' by Typedepot (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, direct, sturdy, friendly, impact, clarity, modernity, versatility, geometric, clean, rounded, compact, neutral.
A heavy, clean sans with broad proportions and strongly rounded curves. Strokes are uniform and low in contrast, with smooth joins and generous counters that keep forms open even at bold weight. Terminals are mostly blunt and square, giving the design a sturdy, straightforward rhythm; round letters (O, C, G) read as near-circular while diagonals (A, V, W, Y) are broad and stable. Lowercase maintains clear, simple construction with a single-storey a and g, a compact shoulder on r, and a short crossbar on t, supporting legibility in dense settings.
This font is well suited to headlines, posters, and brand marks that need a strong, contemporary voice. The wide, rounded forms also work well for signage and packaging where quick recognition and a consistent, high-impact texture are important.
The overall tone is confident and practical, with a contemporary, no-nonsense presence. Its rounded geometry softens the heaviness, making it feel approachable rather than aggressive, while the blunt endings keep it grounded and utilitarian.
The design appears intended as a bold geometric sans that maximizes impact while retaining clarity through open counters and simplified, familiar letterforms. Its broad stance and blunt terminals suggest a focus on modern display typography that remains readable in short texts and prominent UI or environmental applications.
In the sample text, spacing and counters hold up well at large sizes, producing a solid, even color across lines. Numerals are wide and sturdy with clear shapes, suited to prominent display use where clarity matters.