Sans Normal Uhket 10 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Intrinseca' and 'Kensington' by AVP, 'FF Advert' by FontFont, 'Mato Sans' by Picador, and 'Organic' and 'Organic Pro' by Positype (names referenced only for comparison).
Keywords: ui text, signage, branding, editorial, presentations, clean, modern, friendly, neutral, practical, everyday legibility, general-purpose, contemporary clarity, neutral branding, open apertures, large counters, soft joins, even rhythm, high legibility.
A clean sans with rounded, geometric underpinnings and gently softened corners. Strokes are mostly uniform with subtle modulation, producing an even color in text while keeping curves smooth and controlled. Proportions are broad with generous internal space, and many letters show open, readable apertures (notably in forms like c, e, and s). The lowercase uses straightforward constructions with a double-storey g and simple, sturdy terminals, giving the design a pragmatic, contemporary texture.
Well-suited to interface typography, wayfinding, and general editorial or marketing use where fast recognition and consistent texture matter. It also performs convincingly in headlines and subheads, especially in layouts that benefit from broad, open letterforms and a contemporary sans voice.
The overall tone is modern and approachable, prioritizing clarity over personality-forward quirks. Its wide stance and open forms feel confident and uncomplicated, lending a friendly neutrality that fits general-purpose communication.
The design appears intended as a versatile, legible sans for everyday use, blending geometric roundness with practical details for comfortable reading. Its restrained character suggests an aim for broad applicability across digital and print contexts without calling attention to itself.
Round letters maintain consistent curvature and spacing, while diagonals (v, w, x, y) are crisp and stable, supporting a tidy rhythm across mixed-case settings. Numerals appear clear and balanced, designed to read quickly at display and UI sizes.