Sans Normal Uhlud 10 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Cronos' by Adobe and 'Proza' by Bureau Roffa (names referenced only for comparison).
Keywords: ui text, branding, packaging, editorial, signage, friendly, modern, approachable, clean, informal, versatility, legibility, approachability, modernity, humanist, soft terminals, open apertures, rounded forms, lively rhythm.
This sans serif shows softly rounded construction with smooth curves and subtly tapered joins, giving letters a gentle, humanist feel rather than a rigid geometric one. Strokes are fairly even with modest modulation, and curves are generously drawn, producing open counters and clear interior space in forms like C, G, a, e, and s. Terminals are mostly plain and clean, with occasional angled or subtly softened endings that add warmth. The lowercase is compact and readable, with a single-storey a and a simple, open e; numerals are straightforward and sturdy, designed to sit comfortably alongside text.
This font works well for interface copy, product and brand touchpoints, and general-purpose editorial layouts where a warm, modern sans is desired. It should also suit signage and headlines that need clarity with a personable tone.
The overall tone is friendly and contemporary, with a casual polish that feels approachable rather than formal. Its rounded shapes and open counters create a welcoming, easygoing voice suited to everyday communication.
The design appears intended as a versatile, general-use sans serif that balances cleanliness with warmth. Its open apertures and softened geometry aim to maintain readability while adding an approachable character for contemporary communication.
The sample text suggests strong legibility at display and larger text sizes, aided by wide counters and clear letter differentiation. Rhythm is slightly lively—less mechanical than strict neo-grotesques—without becoming quirky or decorative.