Sans Normal Rarum 2 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, packaging, signage, friendly, retro, playful, casual, approachable, personality, impact, warmth, display clarity, rounded, soft terminals, brisk slant, compact counters, bouncy rhythm.
A rounded sans with a consistent italic slant and heavy, smooth strokes. Forms are built from broad curves and softened corners, with mostly closed apertures and compact counters that keep letters dark and cohesive. Terminals tend to be blunted or subtly tapered rather than sharply cut, and diagonals (as in A, K, V, W, X) feel sturdy and slightly playful. The lowercase shows a simple, single-storey construction in key shapes, with a tidy, upright dot on i/j and a generally even, sturdy texture in running text.
Best suited for headlines, branding, and attention-grabbing short copy where a bold, rounded italic voice helps establish personality. It can work well on posters, packaging, and signage, especially where a warm, informal tone is desired.
The overall tone is friendly and energetic, with a slightly nostalgic, display-oriented swagger. Its rounded shapes and steady slant read as casual and personable rather than formal, lending a warm, accessible voice to headlines and short statements.
The design appears intended to deliver a high-impact italic sans with soft, rounded geometry and a lively rhythm. Its emphasis on smooth curves, sturdy strokes, and cohesive dark texture suggests a focus on display clarity and approachable character rather than neutral text setting.
The numerals are wide and highly rounded, matching the letterforms closely and emphasizing a smooth, continuous flow. Curved letters like C, G, S, and Q have a generous, graphic presence, giving the typeface a strong silhouette at larger sizes.