Sans Normal Mobur 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Dean Gothic' by Blaze Type, 'Midnight Sans' by Colophon Foundry, 'PG Gothique' by Paulo Goode, 'Otoiwo Grotesk' by Pepper Type, 'Rational' by René Bieder, and 'Palo' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, punchy, modern, playful, high impact, approachability, brand presence, headline clarity, modern utility, rounded, blocky, compact joins, soft corners.
A heavy, rounded sans with broad proportions and a dense, poster-like color on the page. Strokes are thick and largely monolinear, with softened corners and smooth, circular bowls that keep counters relatively open despite the weight. The uppercase feels wide and stable, while the lowercase is compact and sturdy, with short extenders and robust joins that emphasize mass over delicacy. Terminals are mostly blunt or gently rounded, and curves are clean and consistent, producing a strong, even rhythm in both text and display settings.
Best suited to display use where impact matters: headlines, posters, packaging, signage, and bold brand wordmarks. It can also work for short, high-emphasis blurbs or UI callouts when set with comfortable leading and not too small.
The overall tone is confident and approachable, pairing strong emphasis with soft, rounded shapes that feel friendly rather than aggressive. It reads as contemporary and energetic, with a slightly playful, headline-forward character suited to attention-grabbing messaging.
The design appears intended to deliver maximum visual impact with a welcoming, rounded geometry—combining strong, blocky mass with smooth curves to stay legible and upbeat in large-format typography.
In the sample text, spacing and proportions create a compact texture that holds together well at large sizes, with distinctive, chunky silhouettes for key shapes like the round letters and numerals. The weight makes small counters and apertures more important, so clarity benefits from generous size and careful line spacing.