Sans Superellipse Mabev 7 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Bulldog' and 'Bulldog Std' by Club Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, youth marketing, playful, sporty, retro, friendly, bold, impact, approachability, energy, branding, rounded, soft, bouncy, compact, chunky.
A heavy, right-leaning sans with rounded-rectangle construction and soft superelliptical curves throughout. Strokes are thick and smooth with gently modulated joins, creating a dense silhouette and a compact, energetic rhythm. Counters are relatively tight, terminals are blunt and rounded, and the overall texture reads as continuous, dark, and cohesive across letters and numerals.
Best suited for short, high-impact text such as headlines, posters, product packaging, and bold brand moments. It works especially well for sporty or playful identities, event graphics, and promotional materials where strong presence and a friendly voice are needed.
The tone is upbeat and approachable, with a punchy, athletic slant that feels lively rather than formal. Its rounded forms and compact spacing give it a friendly, cartoon-adjacent warmth while still projecting confidence and impact.
The font appears designed to deliver maximum visual punch with a smooth, rounded character—combining a bold display voice with an energetic italic posture for logos and attention-grabbing typography.
The design emphasizes mass and motion: curved shoulders and rounded corners keep the weight from feeling harsh, while the consistent slant adds forward momentum. At smaller sizes the tight apertures and counters may fill in, so it visually prefers headline and display settings.