Slab Rounded Vuje 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Chennai Slab' by insigne (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, children’s media, playful, friendly, retro, chunky, bouncy, friendly impact, retro display, playful branding, rounded slab, soft serifs, ball terminals, ink-trap feel, display.
A heavy, rounded slab serif with generously thick stems and soft, bulb-like terminals that read as rounded serifs rather than sharp brackets. Curves are broad and smooth, counters stay fairly open despite the weight, and joins often swell into teardrop/ball-like shapes that give the letterforms a cushioned silhouette. The rhythm is sturdy and even, with simple, upright construction and a distinctly chunky texture that holds together well in large sizes.
Best suited to headlines and short blocks where its mass and rounded slabs can be appreciated—posters, playful branding, packaging, and logo wordmarks. It can work for emphasis in editorial or social graphics, but the dense weight and distinctive terminals make it less ideal for long, small-size reading.
The tone is warm and humorous, with a vintage, poster-like charm. Its soft slabs and bubbly terminals add approachability and a slightly whimsical feel, making text look inviting rather than formal.
The design appears intended to deliver maximum impact with a friendly, rounded slab-serif voice—combining strong presence with soft, approachable detailing for eye-catching display typography.
Round shapes like O and Q are notably wide and stable, while details such as the crossbar treatment in A and the rounded feet on many letters contribute to a cohesive, toy-block personality. Numerals follow the same soft, weighty logic, keeping the overall color consistent across mixed text.