Sans Normal Nonuw 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Plata' by 4RM Font (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, friendly, energetic, modern, high impact, forward motion, modern branding, approachable strength, chunky, rounded, compact, slanted, punchy.
A heavy, right-slanted sans with broad proportions and compact internal counters. Strokes are mostly uniform, with rounded terminals and softened corners that keep the dense weight from feeling harsh. Curves are full and smooth, while joins stay sturdy and somewhat squared, creating a solid, blocky rhythm. The overall color is dark and even, with slightly tight apertures in letters like a, e, and s that emphasize impact over airiness.
Best suited to short, high-impact settings such as headlines, display typography, logos, and branding systems that need strong presence. It can work well for sports, streetwear, and packaging where bold forms and motion cues help communicate energy. For long passages, it is more effective in larger sizes where the dense weight and compact counters have room to breathe.
The font reads loud and assertive while staying approachable due to its rounded shaping. Its italic slant adds forward motion, giving it a sporty, action-oriented tone suited to energetic messaging. Overall, it conveys confidence and immediacy rather than refinement.
This design appears intended as a modern, high-impact italic sans that combines mass and momentum with friendly rounding. The aim seems to be immediate visibility and a contemporary, sporty personality while keeping letterforms simple and consistent for versatile display use.
Large counters and bowls (notably in o, p, and b) remain legible, but the very heavy weight and tight apertures can cause forms to close up at smaller sizes. Numerals are sturdy and straightforward, matching the same bold, rounded construction and maintaining a consistent visual color alongside the letters.