Sans Superellipse Dogig 7 is a light, very narrow, medium contrast, upright, normal x-height font.
Keywords: ui labels, signage, posters, headlines, packaging, techy, retro-futurist, minimal, clean, modular, space-saving, systematic, interface-ready, modernist, rounded corners, monoline, condensed, geometric, open apertures.
A condensed sans with monoline strokes and a rounded-rectangle construction throughout. Curves resolve into soft superellipse corners rather than circular bowls, giving counters a squarish, engineered feel. Stems and horizontals keep consistent thickness, terminals are clean and often rounded, and joins stay simple with little to no flare. Several forms emphasize open apertures and compact bowls, while diagonals (notably in K, V, W, X) are taut and narrow, maintaining an even, vertical rhythm.
Well-suited to compact settings where space is limited, such as UI labels, dashboards, wayfinding, and technical captions. It also works effectively for headlines and poster typography that wants a sleek, geometric voice, especially in tech, sci‑fi, or minimalist branding contexts.
The overall tone feels technical and streamlined, with a subtle retro-futurist flavor reminiscent of signage, devices, and early digital interfaces. Its narrow, modular shapes read as efficient and modern, while the rounded corners soften the geometry and keep it approachable.
The design appears intended to deliver a space-saving, highly regular sans built on rounded-rect geometry, prioritizing consistency and a clean, contemporary texture. Its controlled forms suggest a focus on modern display and interface use where a distinctive but restrained personality is desirable.
In text, the condensed proportions create a dense, linear texture, and the rounded corners help reduce harshness at small sizes. The figures share the same rounded-rect logic as the letters, supporting a cohesive system for alphanumeric settings.