Sans Normal Usrej 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Niko' by Ludwig Type and 'Agent Sans', 'Akagi', 'Akagi Pro', and 'Macha' by Positype (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, editorial, modern, friendly, dynamic, clean, approachable, emphasis, modernization, approachability, momentum, clarity, slanted, open, crisp, rounded, lively.
A slanted sans with softly rounded construction and open apertures. Strokes stay even and sturdy, with gentle curvature through bowls and shoulders and clean, tapered terminals that reinforce the forward motion. The lowercase shows a single-storey “a” and “g” with compact, simplified forms, while capitals are broad and smoothly drawn, keeping counters generous and shapes legible. Numerals follow the same rounded, slightly condensed rhythm, with clear interior space and consistent stroke endings.
Well-suited to branding and display settings where a modern, forward-leaning voice is helpful—such as headlines, posters, packaging, and short editorial features. It can also work for UI accents or callouts where you want emphasis with a smooth, approachable texture.
The overall tone is contemporary and energetic without feeling aggressive. Its smooth curves and open forms read as friendly and accessible, while the consistent slant adds momentum suited to active, upbeat messaging.
The design appears intended to offer an italic voice that feels contemporary and versatile: smooth, rounded geometry for warmth, paired with a consistent slant to communicate motion and emphasis while staying clear at typical display and subhead sizes.
Letterforms keep a steady cadence across lines, with clear differentiation between similar shapes (notably in the lowercase and numerals) and a generally airy feel from the open counters. The italic angle is noticeable but controlled, aiming for readability rather than calligraphic flair.